The "SV2 Shatunov Sergey" brand was formed in 2008 and for the first time as a brand was presented at Moscow Fashion Week
The creator of the "SV2" clothing design studio, Sergey Shatunov, studied at the Slava Zaitsev Laboratory (2000–2001 Moscow) and "PERSONA" Image in the direction of stylist (2004 Moscow). At the same time studying at the Moscow State University of Service, specializing in costume design (2001–2006, Moscow).
He studied at the European Institute of Design (2007 Milan).
He took part in numerous festivals and competitions where he was the leader of these events (the festival of fashion and theatrical costume «Volga Seasons» by Alexander Vasilyev, the competition of clothes designers «Exercise», the competition of young clothes designers «Admiralty Needle», and the competition of young designers of the charity foundation «Russian Silhouette», «New Russia 21st Century» a competition of professional fashion designers named after Nadezhda Lamanova) trained at the "Sonia Rykiel" fashion house (Paris).